July 28, 2008

Natural Seaweed Skin Care Range From Africa Launched In The US, Canada And On The Web.

TORONTO. July 28, 2008. Sea Extracts today launched the Algaeron natural seaweed skin care range in the US, in Canada, and on the web at www.algaeron.com and www.algaeron.ca.

Mia Fiscella, Director of Sea Extracts, said “Now, with the availability of Algaeron’s natural seaweed skin care range, it is possible to have beauty without compromise.”

“Algaeron takes its commitment to nature seriously. Most of the big-name companies with seaweed ingredients harvest ordinary kelp in a way that makes environmentalists shudder – they industrially vacuum large swathes of seabed, typically near coastal cities in waters tainted with waste. Algaeron’s seaweed extract, on the other hand, is eco-positive and pure.” Why? A major deep-ocean current flows north from the Antarctic to Africa, thousands of miles away. This icy water is totally free of pollutants, and is rich in nutrients. Where it hits the southern tip of Africa near Cape Point, there is a nature reserve that is the home of Ecklonia Maxima. E. Maxima is the king of dermatological seaweeds, and the source of Algaeron’s active ingredient.

Fiscella said, “This amazing seaweed contains a far greater concentration of natural minerals, vitamins and trace elements than any other plant on earth. Ecklonia Maxima is also rich in fucoidans, the natural water-retaining moisturizers that dermatologists around the world are getting very excited about. It’s a precious resource, and we treat it with care.” When the moon and tides are right, trained divers harvest the seaweed organically, according to strict guidelines that guarantee sustainability of the ecosystem. They individually select each item and hand-cut only that part of the plant which is required. This is then processed naturally, using a patented cell-burst system that concentrates the extract without using any damaging chemicals, heat, freezing or dehydration.

The result is the wonderfully pure and concentrated serum that makes Algaeron unique. According to Fiscella, there is one more thing which completes the Algaeron magic: “The natural composition of Ecklonia Maxima’s seaweed serum is, incredibly, almost identical to that of human plasma, the liquid in which your body cells are suspended. This allows the serum to be absorbed deep into your skin, without the need for the harsh penetrating chemicals that other skin care products use. Its nutrients and fucoidans sink into the lower dermis tissue where they actively supply nutrition, hydration and energy for the development of healthy skin, and natural beauty.”

Algaeron (àl-zha-ron) skin care products are priced for mainstream markets, making them an extraordinary value. The range includes a day crème, a night crème, an eye gel, a cleanser, a scrub, and a toner. Algaeron will soon be appearing up against existing market-leaders on the shelves of supermarkets and drug stores, as well as in specialist outlets.

According to Fiscella, whose company has sole global rights to the brand, potential distributors from around the world are finding that Algaeron tests very positively with markets as diverse as Hungary and Morocco. The products have been used throughout South Africa for more than a year, and have acquired a passionately loyal user base.

A  media pack is available for download at www.algaeron.com/news

Contact details:

Mia Fiscella, Director, Sea Extracts
Email 

Renée Wilkie, Canadian Operations, Sea Extracts
Phone: 1-905 463 1982

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